#Who Am I?

Hello, I’m Anna Matviienko, and I’ve built my life and career around three foundational pillars:

  • Improvement
  • Reflection
  • Passion

These values are the heartbeat of my work as a Technical SEO/On-page SEO Consultant, guiding me through every challenge and triumph.

#Some of the companies Anna has worked with

#My Elevator Speech: Key Highlights About Me

1 Experience Across the SEO Spectrum

I’ve worn multiple hats in the SEO realm for over 6 years. Starting as a Content Strategist at an SEO crawler, I dove deep into tech nuances. I’ve rapidly advanced from Junior to Head of SEO at a digital agency and am now a TechSEO Manager at an international iGaming company, overseeing SEO for over 250 sites. Along with my main role, I extend my expertise through consultancy, advising medium and large companies.

2 Holistic Approach for Tangible Business Impact

Whether I’m conducting in-depth technical audits, crafting a content SEO strategy, or performing migration analyses, my approach is consistently holistic. I don’t just see SEO as a checklist, it’s about driving real business value.

3 Lifelong Learner

I’m deeply committed to constantly improving my skills, and my range of certifications, from Content Marketing Strategy to advanced Technical SEO courses, proves it. I love giving back to the SEO community by writing helpful articles (with recent pieces including “Why Broken Bookmarks Could Harm SEO” and “How to Succeed with SEO in Ukraine”), sharing my experiences in interviews, and joining conversations that help others stay ahead in the SEO  field.

#My Professional Journey

June 2022-Present
Technical SEO Manager
iGaming
I oversee the SEO strategy for over 250 sites, striving to drive organic traffic at scale while ensuring we’re always at the forefront of SEO industry trends. In addition to this primary role, I offer consultancy services, imparting my expertise to both medium-sized and large enterprises.
February 2023-Present
Part-time SEO Consultant
Crunch.is
I manage SEO performance for US e-commerce websites, focusing on both tech and on-page SEO.
December 2021–June 2022
Head of SEO
I led a talented team of SEO specialists, shaping our strategies and guiding our growth.
March 2021–December 2022
SEO Team Lead
I spearheaded SEO efforts, managed our team, and ensured our strategies aligned with brand’s vision.
March 2020–March 2021
SEO Specialist
I honed my skills in technical SEO, keyword research, and backlink strategies.
August 2018–March 2020
Content Strategist
JetOctopus Crawler and Log Analyzer
This was where my SEO journey began. I created content, managed email campaigns, and learned the ins and outs of technical SEO.

#Testimonials:
Collaborating with Anna

“Anna is very organised, self-driven, and focused on delivering good results.”

I’m really pleased to recommend Anna as a highly skilled and knowledgeable Technical SEO Specialist. As a Senior Marketing Manager, I found Anna was the right person for our company when we needed help with SEO. We had just relaunched our rebranded website and needed quick and strategic fixes to regain our traffic. I wasn’t happy with our previous supplier’s work, so I decided to work with Anna again, knowing she was the best choice for an earlier project. Anna is very organised, self-driven, and focused on delivering good results.

Rina Klymenko
Co-founder, The Tower
“She had great communication skills and excellent technical SEO knowledge”

Anna did a great job as a member of the agency I hired for one of my projects. She had great communication skills and excellent technical SEO knowledge.

I highly recommend her to any company looking for a team player with solid SEO skills.

Dmytro Povshednyy
CEO, Chameleon Decorators & Windows Restoration
“Anna’s role as an SEO consultant was crucial in guiding our design”

I collaborated with Anna on a redesign project for Conmark Systems, an Atlanta-based corporation in the pulp and paper industry. Anna’s role as an SEO consultant was crucial in guiding our design and development teams to integrate SEO best practices into the new design. Anna’s knowledge in SEO was evident, and she ensured that the redesign aligned well with our goals. Working with her was straightforward and productive. For anyone in need of an SEO consultant who can effectively collaborate with cross-functional teams, I’d consider Anna.

Olia Mamaieva
People Coordinator, Crunch
“I wholeheartedly recommend her as a knowledgeable and experienced SEO”

I was lucky to work with Anna on ground-breaking and complex projects for over 1 year in one team. She had a brilliant career to Head of SEO from Junior SEO due to her hardworking, critical thinking and single-mindedness. She provided input on a lot of crucial innovations and initiations which were meaningful for the team and company.

I can set Anna’s example for other professionals who want to reach the top. It was always a pleasure to work for Anna and I wholeheartedly recommend her as a knowledgeable and experienced SEO specialist.

Angela Shevchuk
Project Manager, Penguin-team. PPC White Label Agency
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